The campus at the University of Arizona is relatively large in size, with many restaurants and activities. In addition the city of Tucson has even more to offer outside the campus limits. In order to make transportation around campus easier, the University provides several trans, each with their own route. The buses provide a shuttle service to and from campus and surrounding areas such as the local grocery store and downtown. The CatTrans at the University of Arizona have many valuable services, but unfortunately they are wasted.
How much does the CatTran Cost?
Some students that see the CatTran go by, think that it requires a permit or pass to get on and ride. A few off-campus parking lots require a permit to board, but in all other areas the CatTran provides services completely free to students, visitors, faculty, and staff. The CatTran earns money one way by advertisements on the buses. Businesses such as Beyond Bread, Tucson International Airport, and UA Presents, all pay for some part of CatTran fees by advertising on the bus. This creates a win-win situation for both the company advertising and the CatTran. Advertising is a very smart move for Beyond Bread, for example, because the CatTran has a stop close to the sandwich shop’s central location off of Campbell.
As the picture demonstrates, Beyond Bread has highlighted its location nearest the University. When students ride the bus they see the close proximity and may ride the CatTran to the restaurant in the future. The phrase, "In Crust We Trust," shows creativity and clearly targets a younger audience. In my experience of riding, I enjoyed looking at the advertisements because it gave me something to do. The advertisements enhance the space, while subsidizing the free transportation.
As the picture demonstrates, Beyond Bread has highlighted its location nearest the University. When students ride the bus they see the close proximity and may ride the CatTran to the restaurant in the future. The phrase, "In Crust We Trust," shows creativity and clearly targets a younger audience. In my experience of riding, I enjoyed looking at the advertisements because it gave me something to do. The advertisements enhance the space, while subsidizing the free transportation.
In response to hearing that the one can ride the CatTran for free, many would make assumptions about the quality of the bus. However the absence of a fee for riding does not represent the quality in any respect.
Clean and Comfortable
The first time I walked on the bus I expected the seats to compare to those found on a yellow school bus from my childhood. In actuality, they bus features individual seats in pairs of two similar to those found on a charter or coach style bus. The impression of dirty and uncomfortable buses most likely comes from a childhood of school buses with low expectations of comfort and cleanliness. Students may not get on the bus to find out the truth of this false opinion because they are unaware of the routes of the buses or because they have alternative methods of transportation around campus.
Most importantly the buses feature “climate controlled” temperatures. On a rainy or cold day, hiking across campus has no comparison to riding the CatTran. The same goes for a hot Tucson day, the CatTran is always controlled to a temperature comfortable for its passengers. With large, open windows and comfortable seats, one can find it difficult not to enjoy the time riding the bus.
Friendly Drivers
With the exception of one driver, all drivers seemed to act incredibly happy and friendly wanting to go out of their way to help their passengers. In my experience, the drivers seemed very aware of who boarded the bus where and tried to help anyone who looked confused. The buses all have signs that say “Please Request Next Stop.” Since many of the stops on the bus routes are only utilized if someone needs to get on or off, this sign helps to prevent unnecessary stopping. By asking people to request their stop, this also encourages communication with the driver. Many drivers will then strike up conversation about the passenger’s major at the university, what they plan to do for the day, or where they come from.

Empty Seats
In riding the CatTran for a short period of time, it becomes obvious that they are underused and perhaps run too often. The people using the empty trans seemed to go from the middle of campus, to somewhere else on campus. It makes sense for these to run empty because classes in the middle of campus aren’t very far from those on the outskirts of campus. The bus cannot go directly through campus, as it must stay on the roads. Therefore it may be faster for students to cut through the middle of campus by just walking or riding a bike. If a student knows they may wait ten to fifteen minutes for the CatTran to arrive, they may chose to walk more often than ride if it is faster. This low usage also has an affect on the overall cleanliness of the bus. Without passengers loading and unloading, dirt cannot be tracked onto the buses as easily.
In my experience riding the CatTran, I validated that this free and clean form of transportation is staffed by friendly drivers, but not used to its full potential. In saying that, for those who utilize it, the CatTran provides an excellent alternative to biking, walking, or driving a car around campus. The question becomes, will the University justify continuing this costly program with such low utilization?
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